Archive · 18 Dec 2025
AiR Launches Pause for Happiness Campaign
AiR, also known as Atman in Ravi, has started a campaign called 'Pause for Happiness' to help people in India feel better.
Many people in India are stressed, anxious, and have burnout.
This campaign wants to teach everyone to take small breaks during the day to feel happier and more peaceful.
AiR believes that happiness comes from pleasure, peace, and purpose, which he calls the 3 Ps.
The campaign will run for a month and will be on social media, in colleges, and on podcasts.
AiR wants everyone to take a few seconds to breathe and pause, which can help lower stress and make people feel stronger and more grateful.
AiR launches the 'Pause for Happiness' campaign to combat burnout and promote mental well-being in India.
The campaign encourages individuals to take intentional pauses in daily life to cultivate happiness and peace.
India ranks 118th in the World Happiness Report 2025, with persistent challenges in social support and freedom.
The campaign will run from January 1, 2026, to January 31, 2026, and will be present on digital platforms, college campuses, and social communities.
AiR's philosophy of 'Creating Your Inner Atmosphere' promotes stepping away from autopilot and reconnecting with oneself to cultivate joy and mental stability.
- Who
- AiR (Atman in Ravi) and individuals across India
- What
- Launch of the 'Pause for Happiness' campaign to combat burnout and promote mental well-being
- When
- January 1, 2026 - January 31, 2026
- Where
- India, with a strong presence on digital platforms, college campuses, and social communities
- Why
- To address persistent challenges in mental and physical well-being, and to transform happiness into a deliberate, accessible practice
- Campaign Name
- Pause for Happiness
- Duration
- January 1, 2026 - January 31, 2026
- India's World Happiness Report Rank 2025
- 118th out of 147 countries
- India's World Happiness Report Score 2025
- 4.389
- Percentage of Indians with Chronic Stress
- 74%
- Percentage of Urban Professionals with Burnout
- 70%
- Increase in Mental Health Insurance Searches 2025
- 41%
- Prevalence of Mental Disorders Among Indian Adults
- 10.6%
