Archive · 23 Jul 2026
Reliance Retail Launches AJIO Beauty
Reliance Retail has launched AJIO Beauty, a new platform that offers a wide range of beauty products from over 1500 brands.
This includes skincare, makeup, haircare, fragrances, and more.
AJIO Beauty combines the strengths of AJIO's fashion-first approach with Tira's beauty expertise to provide a seamless shopping experience.
Customers can shop from a variety of Indian and global brands and get their products delivered nationwide.
The platform also offers quick service delivery in eligible cities through AJIO Rush.
This launch is part of Reliance Retail's vision to create an integrated fashion, beauty, and lifestyle ecosystem.
Reliance Retail launches AJIO Beauty to expand its presence in the beauty and personal care segment.
AJIO Beauty offers a wide range of products from over 1500 brands, including skincare, makeup, haircare, and more.
The platform combines AJIO's fashion-first approach with Tira's beauty expertise for a seamless shopping experience.
Customers can enjoy nationwide delivery to over 19,000 pin codes and quick service delivery in eligible cities through AJIO Rush.
AJIO Beauty aims to transform beauty shopping into an experience driven by exploration, inspiration, and self-expression.
- Who
- Reliance Retail
- What
- Launch of AJIO Beauty
- When
- Tuesday
- Where
- India
- Why
- To expand its presence in the beauty and personal care segment and strengthen its fashion and lifestyle ecosystem.
Consumer Perspective
Business Perspective
Product Range
Consumer Perspective
Consumers gain access to a wide range of beauty products from over 1500 brands, including both homegrown and global names.
Business Perspective
Reliance Retail expands its beauty portfolio, leveraging the strengths of AJIO and Tira to serve the evolving needs of Indian consumers.
Shopping Experience
Consumer Perspective
Consumers benefit from a seamless shopping experience with nationwide delivery and quick service delivery options in eligible cities.
Business Perspective
Reliance Retail enhances its fashion and lifestyle ecosystem by combining beauty with discovery, creating a destination for holistic personal style expression.
- Company
- Reliance Retail
- Platform
- AJIO Beauty
- Product Range
- Skincare, makeup, haircare, fragrances, bath & body, personal care, beauty accessories
- Number of Brands
- Over 1500
- Delivery Coverage
- Nationwide delivery to over 19,000 pin codes
- Quick Service Delivery
- AJIO Rush in eligible cities
- Launch Date
- Tuesday