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Esports World Cup Turns Digital Fandom Into Global Spectacle

Esports World Cup Turns Digital Fandom Into Global Spectacle
From pixels to spectacle: How the Esports World Cup is rewriting the rules of fandom · indianexpress.com

The Esports World Cup is a very large festival where professional video-game players compete.

The 2026 event took place in Paris and lasted almost seven weeks.

Thousands of players competed in many different games for millions of dollars.

Millions of people watched online, while more than 175,000 people attended matches in person.

Famous players such as Faker and Chovy attracted huge interest from fans.

They even signed a chessboard that sold for more than $20,000.

Fans from different countries sang, played drums and celebrated like supporters at traditional sports events.

The tournament also invited famous athletes and entertainers to help new audiences discover esports.

Key facts

Competitions
25
Players
More than 2,000
Prize pool
$75 million
Global reach
850 million viewers, according to official event figures
Watch time
440 million hours
Paris attendance
More than 175,000 match tickets sold and two million in-person visits
Signed chessboard auction
More than $20,000

Quotes

Mike McCabe

Chief operating officer of the Esports Foundation

“We can see the promotion, the marketing, it’s really huge. Even if you are not from the esports community, you can see it in the streets… the billboards of the event and it’s happening for so many weeks that reflects the scale of this event.”
indianexpress.com
“France has an incredible heritage for global esports events. League of Legends Worlds, Call of Duty Majors, Rocket League Worlds, all have been here recently.”
indianexpress.com

Nihal Sarin

Indian chess grandmaster and speed-chess player

“At the end of the day, the sport has to be marketed. I think faster formats are much more viewer-friendly.”
indianexpress.com

Sources

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