Archive · 15 Dec 2025
Snapchat Focuses on Gen Z for India Advertising Growth
Snapchat is really focusing on young people in India, called Gen Z, to grow its advertising business.
They say that people are spending more time on their app, and more popular creators and fun content are being shared.
Big companies like Amazon and Swiggy are already advertising on Snapchat.
India is Snapchat's biggest market, with most users being between 13 and 34 years old.
Snapchat thinks their special features, like fun filters and quick videos, make them different from other big social media apps.
They want to create ads that Gen Z users will like and interact with, not just ignore.
Even though they have strong competitors like YouTube and Instagram, Snapchat believes their unique features can help them stand out.
Snapchat's content engagement has significantly increased, with time spent doubling and content uploads jumping four times in the past two years.
India is Snapchat's largest market with 250 million monthly active users, primarily aged between 13 and 34 years.
Snapchat is targeting Gen Z users and advertisers with its 'Say it in a Snap' campaign, focusing on engagement over reach.
Snapchat differentiates itself with unique augmented reality (AR) experiences and branded lenses for virtual try-ons.
Despite competition from YouTube and Meta's Instagram, Snapchat believes its spontaneity and AR features make it ideal for authentic connections.
- Who
- Snapchat (Snap Inc.)
- What
- Snapchat is focusing on Gen Z users in India to drive advertising growth
- When
- Recent campaign 'Say it in a Snap' launched
- Where
- India
- Why
- To strengthen advertiser outreach and capitalize on the Gen Z user base
- Total Time Spent on Content
- Doubled in the past two years
- Number of Snap Stars
- Increased 1.5 times
- Spotlight Content Uploads
- Jumped four times
- Global Spending by Gen Z
- $2 trillion by 2035
- Snap Inc. Q3 Revenue (CY25)
- $1.51 billion
- Snapchat's Monthly Active Users in India
- 250 million
- Snapchat's Monthly Active Users in the US
- 106 million
- Percentage of Indian Users Aged 13-34
- 90%