Archive · 30 Oct 2025
Underscore Talent Promotes Nadi Filsoof to Partner, Hires Zack Evans for Shorthand Studios
Imagine a talent agency that helps people famous on the internet, like YouTubers or TikTok stars.
This agency, called Underscore Talent, just got bigger and better!
They promoted one of their main helpers, Nadi Filsoof, to be a partner.
This means he gets a bigger say in how the company works and will help more internet stars become super successful.
They also hired a new person, Zack Evans, who used to work at BuzzFeed, a popular website.
Zack will help create cool videos and content for these stars, especially for their social media pages like Instagram and TikTok.
It's all about helping these stars build their own big brands and tell their stories online.
Underscore Talent has promoted Nadi Filsoof to the role of partner.
Zack Evans, formerly of BuzzFeed, has been hired as VP, Creative Strategy for Shorthand Studios.
Filsoof will continue to manage a roster of creators, focusing on content strategies, brand partnerships, and IP development.
Evans will lead social media management and content strategy for public personalities at Shorthand Studios, Underscore's digital production arm.
These moves signify Underscore's expansion into digital production and distribution within the creator economy.
- Who
- Underscore Talent, Nadi Filsoof, Zack Evans, Dan Weinstein, Reza Izad, Nicholas Jacklin
- What
- Underscore Talent promoted Nadi Filsoof to partner and hired Zack Evans to lead creative strategy at their new digital production arm, Shorthand Studios. Filsoof will continue to manage creators, focusing on brand partnerships and IP development. Evans will focus on social media and content strategy for public personalities.
- When
- The announcement was made recently.
- Where
- Underscore Talent operates as a management company for social-first creators.
- Why
- The promotions and hires are part of Underscore's expansion into digital production and distribution, aiming to support creators in building their own media empires and to help public personalities develop their digital presence.
Creator's Perspective
Agency's Perspective
Creator Goals
Creator's Perspective
Creators are focused on building their own media empires, emphasizing long-term ownership, intellectual property, and sustainable growth.
Agency's Perspective
Underscore Talent aims to create new opportunities for clients and shape the next generation of talent managers, adapting to the social-first evolution.
Role of Social Media
Creator's Perspective
Social media has become the 'main stage' for storytelling and building connections with audiences.
Agency's Perspective
Underscore Talent utilizes social media platforms to help traditional and digital talent build their presence and reach social-native audiences.
- Company
- Underscore Talent
- Promotion
- Nadi Filsoof to Partner
- New Hire
- Zack Evans as VP, Creative Strategy at Shorthand Studios
- New Business Unit
- Shorthand Studios (Digital Production and Distribution)
- Filsoof's Clients
- Phaith Montoya, Charly Jordan, Lindsay Brewer, Merrick Hanna, Daniela Legarda, Vik White, Jojo Sim, Austin Sprinz, Lexi Hensler, Jesse Metcalfe
- Evans' Former Employer
- BuzzFeed