Archive · 1 Sep 2026
Instagram Renames AI Creator Tag, Warns Unlabeled Profiles
Instagram is changing the name of a label used for profiles featuring artificial people.
The new name is “AI-generated profile.”
It is meant to help users understand when a profile does not represent a real person.
Creators can add the label in their profile settings.
Instagram says using the label will not reduce a profile’s reach.
If Instagram finds an unlabeled AI profile, it may stop recommending that account to new users.
Creators can add the label or appeal the decision.
The rule does not apply to real people who only use AI tools to make content.
Instagram is renaming its “AI creator” label to “AI-generated profile” for clearer disclosure.
The label applies to profiles featuring entirely artificial people, not creators who merely use AI tools.
Disclosed profiles will not have their reach reduced because of the label.
Unlabeled AI profiles may become ineligible for recommendations, limiting their visibility to non-followers.
Creators can add the label through profile settings or appeal if Instagram misidentifies their account.
- Who
- Instagram and creators operating profiles featuring AI-generated people.
- What
- Instagram is renaming its “AI creator” label to “AI-generated profile” and warning that undisclosed profiles may lose recommendation eligibility.
- When
- Instagram is rolling out the update; no specific date is stated.
- Where
- On Instagram profiles and their associated content.
- Why
- To make AI-generated identities clearer to users and address confusion about profiles that appeared to feature real people.
- New label
- “AI-generated profile” replaces the earlier “AI creator” wording.
- Who must disclose
- Profiles centered on entirely AI-generated people must use the label.
- Who is excluded
- Real creators who only use AI during content production do not need the profile label.
- Label placement
- The disclosure appears on the profile and alongside its content unless the media already has an AI-created or AI-edited label.
- Reach impact
- Instagram says proactively labeled profiles will not have their reach reduced because of the label.
- Noncompliance
- Unlabeled AI profiles may become ineligible for recommendations to people who do not already follow them.
- Appeals
- Creators can review restrictions through Account Status and appeal suspected misidentifications.