Archive · 30 Jun 2025
Centerfruit Launches AI Tongue Twister Challenge in Rural India
Imagine a candy company, Centerfruit, wanting to talk to people in the countryside.
They made a fun game using AI.
Instead of using the internet or a fancy phone, people can just call and play tongue twisters!
The AI helps by listening to them speak and giving scores.
It's like a game show you can play over the phone, even if you don't have the internet.
The idea is to make sure everyone can have fun and join in, no matter where they live or what kind of phone they have.
Centerfruit launched an AI-powered tongue twister challenge for rural India.
The campaign uses voice AI to engage users on feature phones without internet or smartphones.
The initiative aims to reach communities often excluded from mainstream brand conversations.
BharatGPT.ai's AI and Google Cloud technology power the voice-based experience.
Users can participate in tongue twisters and ask questions in their regional dialects.
- Who
- Centerfruit, Perfetti Van Melle India, WPP, BharatGPT.ai, and Google Cloud
- What
- Centerfruit launched an AI-powered tongue twister challenge in rural India.
- When
- June 30
- Where
- Rural regions of Uttar Pradesh, India
- Why
- To engage rural audiences with a fun, accessible brand experience that overcomes the digital divide.
Advertisers
Consumers
Marketing Strategy
Advertisers
See this AI-powered challenge as innovative outreach
Consumers
N/A
- Brand
- Centerfruit
- Campaign
- Centerfruit Tongue Twister Challenge
- Technology Used
- Voice AI, BharatGPT, Google Cloud, Gemini
- Target Audience
- Rural communities in Uttar Pradesh, India
- Objective
- Engage consumers without requiring internet or smartphones
- Core Functionality
- Voice-based tongue twister game and conversational AI