Archive · 16 Sep 2026
Amazon, Netflix and YouTube Form Streaming Choice Alliance
Amazon, Netflix, and YouTube have created a group together.
The group is called the Streaming Access and Choice Alliance, or SACA.
These companies provide online videos and entertainment.
SACA says viewers should have more choices about what they watch.
It also says viewers should have more choices about how they watch it.
The group wants rules that support these choices.
The announcement does not explain the exact rules yet.
Amazon, Netflix, and YouTube are the group’s founding members.
Amazon, Netflix and YouTube are founding members of the Streaming Access and Choice Alliance.
The alliance says it wants rules that give viewers more choice in what they watch.
SACA also supports giving viewers more control over how they watch content.
The group brings together three major online streaming platforms.
The announcement does not specify which rules or policies SACA will propose.
- Who
- Amazon, Netflix, and YouTube, which are the founding members of the Streaming Access and Choice Alliance.
- What
- The companies formed SACA to advocate for rules supporting greater viewer choice in online streaming.
- Why
- SACA says it wants viewers to have more choice in what they watch and how they watch it.
- Alliance
- Streaming Access and Choice Alliance
- Abbreviation
- SACA
- Founding members
- Amazon, Netflix, and YouTube
- Focus
- Viewer choice in online streaming
- Advocated outcome
- Rules giving viewers more choice in what and how they watch