Mirror Technique for Product Innovation

The Mirror Technique is a method of creating new products by looking at existing successful products and adapting them for different user segments.

For example, if parents are concerned about their kids' nutrition, a similar product can be created for adults who also need protein.

The technique involves identifying a popular product, understanding the user, and then creating a mirror product for another user with similar needs.

This approach can be applied to both physical and digital products.

For instance, LinkedIn was created as a mirror product of popular social networking websites but tailored for professionals.

The technique also involves considering how the new user would discover, use, and interact with the product.

A hypothetical example in the book involves creating an On-Call Cab Service for elders who find it difficult to use apps like Uber.

This service allows elders to call a number, state their source and destination, and choose from two cab options, making it easier for them to use.