Archive · 30 Jan 2026
Axis Max Life Launches New Chapter of 'Bharosa Tum Ho' Campaign
Axis Max Life Insurance has launched a new part of their 'Bharosa Tum Ho' campaign.
This campaign is about showing how important it is to protect your family.
It features Rohit Sharma, Ritika Sajdeh, and Allu Sirish as regular people taking care of their families.
The campaign has two videos.
One shows Rohit as a caring father, and the other shows all three stars having fun together.
The campaign will run for seven weeks on TV, YouTube, and social media.
Axis Max Life wants to remind people that they are a trusted partner for saving, protecting, and planning for retirement.
Axis Max Life Insurance launched a new chapter of its 'Bharosa Tum Ho' campaign, focusing on the individual's role as the primary protector of their family.
The campaign features brand ambassadors Rohit Sharma, Ritika Sajdeh, and Allu Sirish in a relatable and entertaining narrative.
Two films were released: one highlighting Rohit Sharma as a caring father and the other showcasing a cultural intersection of cricket and cinema.
The seven-week media outreach includes Linear Television, YouTube, and Meta, aiming to enhance brand recall and strengthen Axis Max Life's position as a trusted partner.
Axis Max Life Insurance has achieved a gross written premium of INR 33,223 Cr as per the annual audited financials for FY2024-25.
- Who
- Axis Max Life Insurance Limited, Rohit Sharma, Ritika Sajdeh, Allu Sirish
- What
- Launch of the new chapter of the 'Bharosa Tum Ho' brand campaign
- When
- January 30, 2024
- Where
- New Delhi, India
- Why
- To spotlight the individual's role as the primary protector of their family and make protection relatable and rooted in trust
- Company Name
- Axis Max Life Insurance Limited
- Former Name
- Max Life Insurance Company Limited
- Campaign Name
- Bharosa Tum Ho
- Brand Ambassadors
- Rohit Sharma, Ritika Sajdeh, Allu Sirish
- Campaign Duration
- Seven weeks
- Media Channels
- Linear Television, YouTube, Meta
- Gross Written Premium (FY2024-25)
- INR 33,223 Cr
- IRDAI Registration Number
- 104