7 months ago
Axis Max Life Launches New Chapter of 'Bharosa Tum Ho' Campaign
Axis Max Life Insurance has launched a new part of their 'Bharosa Tum Ho' campaign.
This campaign is about showing how important it is to protect your family.
It features Rohit Sharma, Ritika Sajdeh, and Allu Sirish as regular people taking care of their families.
The campaign has two videos.
One shows Rohit as a caring father, and the other shows all three stars having fun together.
The campaign will run for seven weeks on TV, YouTube, and social media.
Axis Max Life wants to remind people that they are a trusted partner for saving, protecting, and planning for retirement.
Axis Max Life Insurance launched a new chapter of its 'Bharosa Tum Ho' campaign, focusing on the individual's role as the primary protector of their family.
The campaign features brand ambassadors Rohit Sharma, Ritika Sajdeh, and Allu Sirish in a relatable and entertaining narrative.
Two films were released: one highlighting Rohit Sharma as a caring father and the other showcasing a cultural intersection of cricket and cinema.
The seven-week media outreach includes Linear Television, YouTube, and Meta, aiming to enhance brand recall and strengthen Axis Max Life's position as a trusted partner.
Axis Max Life Insurance has achieved a gross written premium of INR 33,223 Cr as per the annual audited financials for FY2024-25.
- Who
- Axis Max Life Insurance Limited, Rohit Sharma, Ritika Sajdeh, Allu Sirish
- What
- Launch of the new chapter of the 'Bharosa Tum Ho' brand campaign
- Where
- New Delhi, India
- When
- January 30, 2024
- Why
- To spotlight the individual's role as the primary protector of their family and make protection relatable and rooted in trust
Key facts
- Company Name
- Axis Max Life Insurance Limited
- Former Name
- Max Life Insurance Company Limited
- Campaign Name
- Bharosa Tum Ho
- Brand Ambassadors
- Rohit Sharma, Ritika Sajdeh, Allu Sirish
- Campaign Duration
- Seven weeks
- Media Channels
- Linear Television, YouTube, Meta
- Gross Written Premium (FY2024-25)
- INR 33,223 Cr
- IRDAI Registration Number
- 104
Quotes
Rahul Talwar
Director & Chief Marketing Officer, Axis Max Life
“At Axis Max Life, Trust is earned through action, starting with our consistent commitment to honouring claims and protecting families when they need us most. In a post-GST landscape where protection is a core financial priority, our superior claims settlement ratio is the ultimate validation of the ‘Bharosa’ we offer. We are now evolving this narrative from reassurance to personal responsibility by welcoming Allu Sirish into our Rohit-Ritika universe. This vibrant convergence of Cinema and Cricket within our refreshed ‘Bharosa Tum Ho’ brand campaign makes conversations around protection more life-stage relevant, and culturally resonant. With this campaign, our objective remains clear: to make protection relatable and rooted in trust that is proven, not promised.”
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