Archive · 26 Jun 2025
Amazon Doubles Down on India's Streaming Market
Imagine Amazon has two TV channels in India.
One is like a fancy, paid channel called Prime Video with movies and shows.
The other is a free channel called MX Player that you can watch on your phone with ads.
Prime Video wants to be like a big movie studio.
MX Player aims at viewers who like quick videos.
Both channels are trying to give people more options.
Amazon wants to make sure that it has content for everyone.
Even as other companies change, Amazon wants to grow its channels in India.
Amazon operates two streaming platforms in India: Prime Video (subscription-based) and MX Player (ad-supported).
Prime Video offers premium originals, global content, movie rentals, and third-party channels.
MX Player targets mobile-first users with ad-supported content, reaching 250 million monthly users.
Amazon will release 4-6 Amazon-produced films in theaters annually starting in 2026.
Amazon is investing heavily in Indian content despite global budget cuts.
- Who
- Amazon.
- What
- Amazon operates two streaming platforms, Prime Video and MX Player, in India.
- When
- Starting in 2026, Amazon will release films theatrically.
- Where
- India.
- Why
- To cater to different audiences and capitalize on the growing Indian streaming market.
- Prime Video Users
- 11-13 million (India subscriber base - industry estimate)
- MX Player Users
- 250 million monthly unique users
- Prime Video Global Memberships
- 200 million paid (as of Feb 2025)
- MX Player Acquisition
- Acquired from Times Internet in 2023
- Theatrical Releases Begin
- 2026