Archive · 5 Aug 2025
Apple Launches AKI Team to Develop ChatGPT-like Search
Apple is creating a new team called 'AKI' to build a smart search tool, like ChatGPT, to help answer your questions.
They want to make their search better by using the internet to find answers for you.
This new tool will eventually be used by Siri, Spotlight and Safari.
Apple hopes this will help them compete with other companies like OpenAI, the creators of ChatGPT.
Apple is developing a new AI team to compete in the AI search market.
The new team is codenamed 'Answers, Knowledge and Information' (AKI).
AKI will develop an AI-powered search platform.
The platform will provide answers to user queries using web crawling.
Apple plans to integrate AKI's capabilities into Siri, Spotlight, and Safari.
- Who
- Apple, through a new team called AKI.
- What
- Apple is developing an AI-powered search platform.
- When
- Ongoing, as of August 2025.
- Where
- Within Apple.
- Why
- To compete in the AI search market and improve user experience.
Apple's AI Strategy
Industry Landscape
Development Strategy
Apple's AI Strategy
Developing AI in-house.
Industry Landscape
Possibly acquiring or collaborating with existing AI tools and services.
- New Team Name
- AKI (Answers, Knowledge and Information)
- Focus
- AI-powered search platform
- Target
- Competing with OpenAI and Google
- Integration
- Siri, Spotlight, Safari
Sources
Apple’s upcoming AI chatbot could be its big ‘answer’ to ChatGPT and Google
Apple could be working on a ChatGPT-like product as it tries to catch up with rivals in AI
Apple Is Hiring For Answers Team To Work On A ChatGPT-Like Standalone App: Here's What You Should Know
Ahead of iPhone 17 launch, Apple gears up to launch in-house chatbot to compete with ChatGPT
Apple’s Secret AI Team ‘AKI’ Gears Up to Reinvent Search Ahead of iPhone 17 Pro Launch
Apple Reportedly Developing AI-Powered Search Experience Similar to ChatGPT – Everything You Need to Know
Apple building a ChatGPT rival to improve iPhone's AI ahead of iPhone 17 launch
Apple Chief Tim Cook Ready To Spend Big To Fix The AI Malaise
Apple ramps up AI push, moves away from ChatGPT after delayed rollout and criticism - Telegraph India
Apple quietly builds AI search tools as Tim Cook rallies employees behind 'revolutionary’ push
Apple’s Secret AI Team ‘AKI’ Gears Up to Reinvent Search Ahead of iPhone 17 Pro Launch