Archive · 17 Dec 2025
X Corp Sues Over Twitter Brand
Elon Musk's company, X Corp, is suing a small startup called Operation Bluebird.
The startup wants to use the name 'Twitter' for its own social media platform.
X Corp says it still owns the Twitter brand and hasn't abandoned it, even though it rebranded to X. The startup says it has a good legal case and is ready to fight.
X Corp says the startup's use of the Twitter name would confuse people and is asking for money damages.
The case is in court now.
More than 145,200 users have shown interest in the startup's platform, hinting at a lingering affection for the Twitter name.
Elon Musk's X Corp sued Operation Bluebird for attempting to cancel its Twitter trademarks.
Operation Bluebird wants to use the Twitter brand for its own platform, 'twitter.new'.
X Corp argues it has not abandoned the Twitter brand and the rebranding to X does not constitute abandonment.
The lawsuit was filed in Delaware federal court, with X Corp seeking unspecified monetary damages.
Operation Bluebird's founder, Michael Peroff, and its general counsel, Stephen Coates (a former Twitter trademark lawyer), believe their case is strong.
- Who
- X Corp (Elon Musk's company) and Operation Bluebird (a social media startup)
- What
- X Corp is suing Operation Bluebird for attempting to cancel X's Twitter trademarks
- When
- The lawsuit was filed on Tuesday, December 2, 2023
- Where
- Delaware federal court
- Why
- Operation Bluebird wants to use the Twitter brand for its own platform, claiming X has abandoned the trademark
X Corp
Operation Bluebird
Trademark Abandonment
X Corp
X Corp argues it has not abandoned the Twitter brand and the rebranding to X does not constitute abandonment.
Operation Bluebird
Operation Bluebird claims X has abandoned the Twitter brand by eradicating it from products, services, and marketing.
Brand Usage
X Corp
X Corp states that the Twitter trademarks remain its exclusive property and requires express written consent for their use.
Operation Bluebird
Operation Bluebird seeks to use and register the Twitter and Tweet brands for its own social media platform, twitter.new.
Legal Standing
X Corp
X Corp is suing Operation Bluebird for attempting to cancel its Twitter trademarks and seeking unspecified monetary damages.
Operation Bluebird
Operation Bluebird has filed a petition with the US Patent and Trademark Office to cancel X’s ownership of the Twitter and Tweet trademarks, believing their case is strong.
- Plaintiff
- X Corp (Elon Musk's company)
- Defendant
- Operation Bluebird
- Filing Date
- December 2, 2023
- Court
- Delaware federal court
- Twitter Acquisition
- 2022, $44 billion
- Rebranding
- 2023, Twitter to X
- Bluebird's Platform
- twitter.new
- Bluebird's Counsel
- Stephen Coates (former Twitter trademark lawyer)
- Terms of Service Update
- January 16, 2025
- User Interest
- Over 145,200 users claimed handles on Operation Bluebird’s proposed platform
