India’s Internet Economy Shifts From Growth to Customer Economics

Internet companies used to focus mainly on getting more customers and selling more products.

Now they are trying to earn more from each customer relationship.

A shopping app might also sell advertisements, memberships, and products from outside sellers.

Fast delivery companies could use their warehouses and delivery workers for many kinds of purchases.

The article says discounts can attract shoppers but may not make them return often.

Indian platforms could use information about searches and purchases to make advertising more useful.

Artificial intelligence could improve recommendations, inventory, customer service, and delivery routes.

Robots, self-driving vehicles, and drones might eventually reduce delivery costs.

The main goal is changing from selling more items to making each customer relationship more profitable.