Archive · 16 Jan 2026
Pernod Ricard India Foundation Supports 75+ Startups
The Pernod Ricard India Foundation (PRIF) has helped more than 75 start-ups in India.
These start-ups work on recycling plastic and agri-waste, which helps the environment.
PRIF has three programs to support these start-ups: one with IIM Calcutta, one with IIM Bangalore, and one with IIT Kanpur.
These programs give start-ups money, training, and connections to grow their businesses.
The start-ups have recycled a lot of plastic and agri-waste, created jobs, and even got more money from investors.
Half of these start-ups are led by women.
PRIF wants to make India a leader in green and sustainable business.
Pernod Ricard India Foundation (PRIF) has supported over 75 start-ups through its Social Innovation and Transformation vertical.
PRIF has diverted over 4.6 lakh kg of plastic and 94,780 kg of agri-waste from landfills.
PRIF has created more than 400 sustainable livelihoods across India.
PRIF operates three incubation programs in partnership with IIM Calcutta, IIM Bangalore, and IIT Kanpur.
The incubated start-ups have secured follow-on funding of ₹42.6 crore and reported a 65% increase in revenue.
- Who
- Pernod Ricard India Foundation (PRIF)
- What
- Supported more than 75 start-ups, diverted over 4.6 lakh kg of plastic and 94,780 kg of agri-waste from landfills, and created more than 400 sustainable livelihoods
- When
- Published on January 16, 2026
- Where
- India
- Why
- To strengthen India’s circular economy and climate innovation ecosystem
- Organization
- Pernod Ricard India Foundation (PRIF)
- Startups Supported
- More than 75
- Plastic Diverted
- 4.6 lakh kg
- Agri-Waste Recycled
- 94,780 kg
- Livelihoods Created
- More than 400
- Incubation Programs
- Prakriti Incubation Launchpad, Circular Economy Incubator, ADVAYA-Plastic Circularity Innovation Launchpad
- Funding per Venture
- Up to ₹20 lakh
- Follow-on Funding Secured
- ₹42.6 crore
- Women-Led Ventures
- 50%