Archive · 7 Aug 2025
AMC Theatres Plans to Shorten Ads After Studio Backlash
AMC movie theaters are working to show fewer commercials before movies.
Movie studios, who make the films, are worried that people aren't watching the trailers for upcoming movies.
AMC started showing more ads to make money, but the studios believe it is hurting their ability to promote new movies.
They are also concerned because reserved seating lets people arrive at the last minute.
AMC Theatres is planning to shorten pre-show ad time.
Major studios are concerned about the length of pre-shows.
AMC added more ads after a deal with National CineMedia Inc.
Studios noticed a decline in audience members watching trailers.
Reserved seating allows moviegoers to arrive later.
- Who
- AMC Theatres and major movie studios.
- What
- AMC is shortening pre-show ad time.
- When
- The change may occur by the end of the year.
- Where
- At AMC Theatres.
- Why
- To address studio concerns about reduced trailer viewing.
Movie Studios
AMC Theatres
Impact of Ads
Movie Studios
Concerned about audiences skipping trailers and reduced marketing impact.
AMC Theatres
AMC's increased advertising potentially decreases marketing effectiveness.
- Company
- AMC Theatres
- Reason for change
- Studio concerns
- Advertising deal
- National CineMedia Inc.
- Rival chains
- Regal, Cinemark
- Audience
- Moviegoers