Archive · 2 Jul 2025
DeVANS Modern Breweries Eyes Premium Indian Beverage Market
Imagine a company that makes fancy drinks like beer and whisky in India.
The boss says their drinks, like the GianChand whisky and Godfather beer, are becoming popular all over the world, even winning awards!
He says Indian drinks are now as good as the famous ones from Scotland.
The company is making new drinks and putting them in cool new cans, like a big 5-liter can of beer.
They are also teaming up with other companies to make more drinks and are being careful about selling overseas because they don't have enough drinks to sell right now.
The boss wants to make the best drinks possible and is excited about the future of Indian drinks.
DeVANS Modern Breweries is expanding and innovating in India's alcoholic beverage market.
Indian whiskies are gaining international recognition and are no longer 'playing catch-up' with Scotch.
The company is focused on premium product quality and selective international expansion.
DeVANS is expanding production via tie-ups and new product launches, including a 5-liter beer can.
The company's CMD discusses challenges and opportunities for Indian spirits in global markets.
- Who
- Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries.
- What
- DeVANS Modern Breweries is expanding its product line and market reach, aiming for premium positioning in the alcoholic beverage industry.
- When
- Recent developments include new product launches and ongoing expansion strategies.
- Where
- Focusing on both domestic Indian markets and select international markets.
- Why
- To capitalize on rising consumer demand for premium alcoholic beverages and expand the company's market presence.
India's Beverage Industry
Global Beverage Standards
Global Whisky Standards
India's Beverage Industry
Prem Dewan states that Indian whiskies have challenges due to the definition of scotch. Indian climate enables faster maturation.
Global Beverage Standards
The UK and Europe have non-tariff barriers like the 'three-year maturation' rule.
- Company
- DeVANS Modern Breweries
- CMD
- Prem Dewan
- Key Products
- GianChand Single Malt, Godfather Beer, Sixfields beer
- GianChand Price (India)
- ₹4,500 (approx.)
- Exports (Beer)
- 6 containers/month (approx.)
- New Products
- GianChand Adhambara, GianChand Mancha
- Beer Variants
- Sixfields Pilsner, Sixfields Brut