Archive · 6 Oct 2026
SEBI Launches Jagrook, Urges Investors to Avoid Tips
SEBI chairman Tuhin Kanta Pandey launched an investor-education project called Jagrook in Chandigarh.
He warned people not to trust anonymous investment tips, finfluencers or promises of very high returns.
He said people should use regulated services and invest only in things they understand.
He also recommended starting early, spreading investments across different choices and staying invested for a long time.
Fixed returns do not automatically mean an investment is risk-free.
A survey found that many households had heard of securities-market products, but far fewer participated.
Jagrook will share learning through media and in-person activities, including regional languages.
Another programme, MUST, will train people at universities and colleges to teach students about investing.
SEBI also plans to work with the Ministry of Panchayati Raj to reach rural communities.
SEBI Chairman Tuhin Kanta Pandey launched Project Jagrook at Panjab University in Chandigarh on October 5.
He urged investors to use regulated products and avoid anonymous tips, finfluencers and exaggerated return claims.
Pandey advised investors to understand what they buy, start early, stay invested, diversify and not treat fixed returns as risk-free.
A SEBI survey found 63% of households knew of at least one securities-market product, while 9.5% participated.
Jagrook will use digital and in-person outreach, while MUST trains university and college teachers, staff and senior students as partner trainers.
- Who
- SEBI Chairman Tuhin Kanta Pandey, SEBI and partner organisations, and current or potential investors.
- What
- SEBI launched Project Jagrook and announced investor-education efforts, while Pandey urged cautious, informed investing.
- When
- October 5; one report describes the launch as taking place on the eve of World Investor Week.
- Where
- Panjab University in Chandigarh, with outreach planned nationwide.
- Why
- To improve investor education and financial literacy as more savers enter capital markets and investors face risks from fraud and misunderstanding.
Expanding market access
Investor awareness
Growth and participation
Expanding market access
The reports describe expanding capital markets, including growth in mutual fund assets and a large number of demat accounts and unique investors.
Investor awareness
Pandey stressed that wider market access should be matched by financial awareness and informed decisions; survey figures show awareness outpaces participation.
Investment choices
Expanding market access
Investors may seek products promising high returns, as reflected in Pandey's warning about exaggerated claims.
Investor awareness
Pandey urged investors to focus first on what they are investing for, understand products, diversify and avoid assuming fixed returns are risk-free.
- Households aware of at least one securities-market product
- About 63%
- Households participating in the securities market
- 9.5%
- Investor knowledge
- 36% of investors had high or moderate securities-market knowledge
- Urban and rural participation
- About 15% in urban areas and 6% in rural India
- Jagrook outreach
- Digital and in-person outreach using media, social platforms and physical engagement, in English, Hindi and 11 regional languages
- MUST
- Mentoring of University and College Students through Trainers; teachers, staff and senior students will be trained as partner trainers
- AMFI–Panjab University agreement
- An MoU to promote financial literacy across Punjab, Haryana, Himachal Pradesh and Chandigarh
- Mutual fund assets
- Rose from ₹12 lakh crore in 2015–16 to around ₹87 lakh crore
