Archive · 25 Sep 2025
Lenskart's International Expansion Fuels Growth
Lenskart, a company that sells eyeglasses, is doing great by selling them in other countries.
They started in Singapore a few years ago and now have lots of stores around the world.
These stores make almost half of the company's money, with Japan and Southeast Asia being the most successful.
Lenskart bought another eyewear company called Owndays, which helped them grow quickly.
They've also adapted to local cultures, selling products tailored to different areas.
They're planning to expand into Europe next.
It's like Lenskart is becoming a global glasses seller!
Lenskart's international operations generate nearly 40% of total revenue.
International stores earn almost twice as much as Indian stores.
The company acquired Owndays in 2022, boosting its international presence.
International revenues surged in FY24 and continued to grow in FY25.
Lenskart is adapting its products to different cultural contexts.
- Who
- Lenskart, an eyewear retailer.
- What
- Is experiencing significant growth from its international operations.
- When
- The company's international operations began in 2019 and continue to expand.
- Where
- Operating in Japan, Singapore, UAE, Southeast Asia, and eyeing Europe.
- Why
- Due to strategic acquisitions, higher purchasing power in international markets, and under-penetrated organized eyewear retail.
- Overseas Stores (March 2025)
- 656
- Overseas Revenue (FY25)
- Rs 2,639 crore
- Overseas Revenue Growth (FY25)
- 16.5%
- Overseas Losses (FY25)
- Rs 22.8 crore
- Overseas Eyewear Sales (FY25)
- 4.29 million units
- Transacting Customers Outside India
- 2.47 million
- Owndays Acquisition
- 2022