Archive · 19 Jun 2025
Indian Farmers Recognized for Sustainable Cotton Initiative
Farmers involved in the H&M Better Cotton Initiative (BCI), a program making cotton farming better for the environment, got recognition.
Edla Rajitha, a representative of the farmers, spoke at a training in Turkey.
WWF India helps over 15,000 farmers in specific areas with this program.
The goal of the BCI is to make sure cotton farming is done in a way that's good for the planet.
Rajitha shared how the farmers are working towards these goals.
Prajwal Farmer Producer Company member Edla Rajitha, representing farmers, spoke at an Impact Panel Training in Turkey.
The training focused on the H&M Better Cotton Initiative (BCI), promoting sustainable cotton production.
WWF India supports 15,563 Prajwal farmers in specific mandals.
The BCI program aims to make cotton production more sustainable globally.
Rajitha shared experiences on behalf of farmers involved in the initiative.
- Who
- Edla Rajitha and the Prajwal Farmer Producer Company farmers.
- What
- Prajwal Farmer Producer Company member spoke about the H&M Better Cotton Initiative.
- When
- Wednesday (during the training in Turkey).
- Where
- Turkey.
- Why
- To share experiences and discuss the H&M Better Cotton Initiative.
- Event
- Impact Panel Training
- Location
- Turkey
- Representative
- Edla Rajitha
- Organization
- Prajwal Farmer Producer Company
- Initiative
- H&M Better Cotton Initiative (BCI)
- Supporting Organization
- WWF India
- Number of Farmers Supported
- 15,563