Archive · 16 Jun 2025
Manju Warrier and GRB Ghee Celebrate Kerala's Culinary Heritage
GRB Ghee, a popular brand, teamed up with actress Manju Warrier for a new ad campaign.
This campaign celebrates the importance of food in Kerala's culture, focusing on the feelings and traditions associated with meals.
GRB Ghee, which has been around since 1984, wants to connect with people by showing how food brings families together.
The campaign is running on TV and online to reach people in Kerala.
GRB Ghee launched a brand campaign with Manju Warrier.
The campaign aims to celebrate Kerala's food values.
The collaboration emphasizes the emotional connection of Malayalees with food.
GRB is a leading ghee brand, established in 1984.
The campaign has launched across TV, digital, and social media.
- Who
- GRB Ghee and actress Manju Warrier.
- What
- GRB Ghee launched a brand campaign featuring Manju Warrier to celebrate Kerala's food culture.
- When
- The campaign was recently launched.
- Where
- Kerala, India.
- Why
- To connect with consumers by emphasizing cultural and emotional ties to food.
- Brand
- GRB Ghee
- Starring
- Manju Warrier
- Launched
- Integrated brand campaign
- Focus
- Kerala's food culture and values
- Established
- 1984
- Products
- Ghee, sweets, snacks