Archive · 6 Oct 2026
Meesho Content Commerce NMV Rises 152% Year-on-Year
Meesho says its Content Commerce business grew a lot over one year.
More than 160,000 people made content to help shoppers discover products.
Most of these creators had fewer than 10,000 followers.
Homemakers and young graduates formed large parts of the creator community.
Many creators and orders came from outside big cities.
More than 400,000 sellers used the system to reach customers.
Meesho also said its Video Finds platform had billions of views and minutes of watch time.
Creators earn commissions when their content leads to orders.
Meesho said Content Commerce net merchandise value grew 152% year-on-year.
More than 160,000 active creators participated between August 1, 2025, and August 31, 2026; 90% had fewer than 10,000 followers.
Homemakers made up 40% of creators, and young graduates 30%, including about 50,000 graduates.
Tier 3 and Tier 4 cities accounted for 66% of orders, while 81% of creators were from non-metro India.
More than 400,000 sellers used the ecosystem; Video Finds recorded nearly 48 billion views and about 90 billion minutes of watch time.
- Who
- Meesho Limited, its Content Commerce creators, and participating sellers.
- What
- Meesho reported 152% year-on-year growth in Content Commerce net merchandise value.
- When
- The creator activity figures cover August 1, 2025, to August 31, 2026; Meesho reported the results on October 6, 2026.
- Where
- Across India, with Tier 3 and Tier 4 markets accounting for 66% of Content Commerce orders.
- Why
- Meesho attributed the growth to participation by more than 160,000 active creators.
Company-reported growth
Investment caution
How to interpret the announcement
Company-reported growth
Meesho reported 152% year-on-year Content Commerce NMV growth and pointed to creator participation and engagement as indicators of activity.
Investment caution
The article notes the figures are based on company exchange filings and advises investors to evaluate risks before making decisions.
- NMV growth
- 152% year-on-year
- Active creators
- More than 160,000 during the 12-month period
- Nano creators
- 90% had fewer than 10,000 followers
- Creator demographics
- Homemakers: 40%; young graduates: 30%, including approximately 50,000 graduates
- Non-metro participation
- 81% of creators were from non-metro India
- Order geography
- Tier 3 and Tier 4 markets contributed 66% of Content Commerce orders
- Seller participation
- More than 400,000 sellers used the ecosystem
- Video Finds engagement
- Nearly 4,800 crore views and approximately 9,000 crore minutes of watch time