Archive · 28 Jan 2026
Sydney Sweeney's Hollywood Sign Stunt
Sydney Sweeney is an actress known for her role in Euphoria.
She recently did a bold marketing stunt by climbing the Hollywood Sign and hanging bras to promote her new lingerie line.
She had a permit to film near the sign but not to climb it.
This has caused a lot of talk on social media, with some people praising her creativity and others worried about the legal trouble she might face.
The police say no crime was committed, but the group that manages the sign says she didn't have permission.
Sweeney has been working on her lingerie line for over a year and has big investors like Jeff Bezos supporting her.
Sydney Sweeney climbed the Hollywood Sign and hung bras to promote her lingerie line.
She had a filming permit but not permission from the Hollywood Chamber of Commerce to climb or use the sign commercially.
The Hollywood Chamber of Commerce stated no license or permission was granted for the stunt.
Social media reactions were mixed, with some praising her boldness and others concerned about legal repercussions.
The LAPD confirmed no active investigation or crime was committed.
- Who
- Sydney Sweeney
- What
- Climbed the Hollywood Sign and hung bras to promote her lingerie line
- When
- January 27, 2026
- Where
- Hollywood Sign, Los Angeles, USA
- Why
- To promote her upcoming lingerie brand
Supporters
Critics
Permit Validity
Supporters
Sweeney had a filming permit, which should be sufficient for promotional activities.
Critics
The Hollywood Chamber of Commerce requires a separate license for commercial use of the sign.
Legal Consequences
Supporters
No crime was committed, and the LAPD confirmed no active investigation.
Critics
The stunt could lead to legal action from the Hollywood Chamber of Commerce.
- Actress
- Sydney Sweeney
- Location
- Hollywood Sign, Los Angeles, USA
- Date
- January 27, 2026
- Permit
- FilmLA permit for filming, no permit to climb
- Investors
- Jeff Bezos, Lauren Sánchez, Ben Schwerin
- LAPD Statement
- No active investigation, no crime committed
- Chamber Statement
- No license or permission granted for the stunt
Sources
Sydney Sweeney Hangs Bras On Hollywood Sign To Promote Her Lingerie Line, Faces Backlash
Actor Sydney Sweeney climbs Hollywood sign for lingerie campaign ‘without permission’, sparks backlash: ‘Most bullish move’
Viral Video: Sydney Sweeney Climbs Hollywood Sign To Promote Her Lingerie Line, Could Face Legal Trouble