Archive · 21 Aug 2025
Cola Giants Increase Bottle Sizes Amidst Market Competition
Big soda companies like Pepsi and Coca-Cola in India are giving you more soda in each bottle but still charging the same price.
This is happening because sales dipped due to bad weather and competition from a new brand called Campa Cola.
To keep customers happy, they're adding extra soda to the bottles.
Coca-Cola is also running special ads in different parts of the country.
They want to make sure they keep selling a lot of soda.
PepsiCo and Coca-Cola India are increasing the volume of their PET bottles while maintaining the same price.
Both companies have expanded volumes on select products.
Unseasonal rains and early monsoons impacted sales during the crucial summer season.
Coca-Cola is responding with marketing campaigns tailored to regional needs.
Increased competition from Campa Cola has led to a margin war.
- Who
- PepsiCo India, Coca-Cola India, and consumers.
- What
- PepsiCo and Coca-Cola are increasing bottle volumes without raising prices.
- When
- The changes are recent, coinciding with the summer season.
- Where
- India.
- Why
- To maintain market share amid competition and weather-related sales impacts.
Producers
Consumers & Analysts
Market Strategy
Producers
Companies are increasing volumes to protect market share and adjust to competition.
Consumers & Analysts
Consumers are moving to diet options, influencing company strategies.
- Companies
- PepsiCo India, Coca-Cola India
- Action
- Increased bottle volumes
- Price
- Remains the same
- Affected brands
- Coca-Cola, Thums Up, Sprite
- Competitor
- Campa Cola
- Market Response
- Margin war, price recalibration