Archive · 25 Aug 2026
TTD Warns Public Against Unverified Viral Claims About Laddu Prasadam
The Tirumala Tirupati Devasthanams, or TTD, warned people about a video on social media.
The video claimed that a thread was found in temple laddu prasadam.
TTD said people should not believe or share videos that have not been verified.
It said the laddus are made every day under careful supervision.
The ingredients are checked using machines and other quality controls.
TTD said the preparation process is monitored continuously.
The board said contamination is extremely unlikely.
It also said the reports could harm the temple’s reputation.
Devotees were asked to report anything suspicious to TTD officials.
The Tirumala Tirupati Devasthanams warned devotees about a viral video alleging a thread was found in laddu prasadam.
TTD urged the public not to accept or share unverified clips that could create unnecessary alarm.
The temple board said laddu prasadam is prepared daily under Sri Vaishnava Brahmins’ supervision.
TTD said ingredients undergo regular checks with AI-based sorting machines and other quality controls.
The board condemned reports it said could damage its reputation and asked devotees to report suspicious matters.
- Who
- The Tirumala Tirupati Devasthanams and devotees are involved.
- What
- TTD cautioned the public about an unverified viral video alleging a thread was found in laddu prasadam.
- When
- The warning was issued on Monday after the video circulated recently.
- Where
- The matter concerns laddu prasadam from the Sri Venkateswara Swamy temple in Tirupati and a video circulating on social media.
- Why
- TTD said it wanted to prevent unnecessary alarm, discourage unverified claims, and protect its reputation.
TTD’s Clarification
Viral Video’s Allegation
Presence of a thread
TTD’s Clarification
TTD urged the public not to accept the claim without verification and said its hygiene and quality controls make contamination extremely unlikely.
Viral Video’s Allegation
The circulating video alleged that a thread was found in laddu prasadam.
Public response
TTD’s Clarification
TTD asked devotees not to share the clip because it could create unnecessary alarm and damage the board’s reputation.
Viral Video’s Allegation
The video was circulated on social media, prompting public attention to the allegation.
- Organization
- Tirumala Tirupati Devasthanams (TTD)
- Claim
- A viral video alleged that a thread was found in laddu prasadam.
- Preparation
- Laddu prasadam is prepared daily under the supervision of Sri Vaishnava Brahmins.
- Quality checks
- Raw ingredients are regularly checked using AI-based ingredient-sorting machines.
- Monitoring
- TTD said prasadam preparation is continuously monitored.
- Public request
- Devotees were asked not to share or believe unverified videos and to report suspicious matters.