Archive · 18 Nov 2025
Apple Boosts R&D for Proprietary Materials, Repairability in iPhones
Apple is spending more money on research and development to make better materials for their iPhones.
They want to make them easier to repair and last longer.
India is an important part of their plan to make and sell more iPhones around the world.
Apple increased global R&D spending to focus on proprietary materials for iPhone design
Company prioritizes customer experience and material sourcing in iPhone design
Apple invests in new heat control technology and scratch-resistant glass for iPhone 17
Company aims to improve iPhone repairability with easier battery removal and modular design
India plays a key role in Apple's global operations and supply chain
- Who
- Apple Inc.
- What
- Increased R&D spending for proprietary materials and repairability in iPhones
- When
- Recently, with a focus on iPhone 17
- Where
- Globally, with a key role for India in the supply chain
- Why
- To improve customer experience, sustainability, and maintain market leadership
Focus on Customer Experience
Cost Reduction
Material Selection
Focus on Customer Experience
Apple prioritizes the right material for design and customer experience
Cost Reduction
Reducing supply chain costs is less important
Repairability
Focus on Customer Experience
Apple invests in making iPhones easier to repair
Cost Reduction
No mention of opposing view on repairability
- Global R&D Spending
- Over $34.6 billion in 2022
- iPhone Sales Revenue
- About $209.6 billion in 2022
- India iPhone Sales Growth
- Seven consecutive years of double-digit growth
- Global Smartphone Market Share
- 18% in Q3 2022
- Estimated iPhone Sales in India
- 15 million in 2022