Archive · 3 Jan 2026
Telangana to promote neera, issue microbrewery licenses
The Telangana government is planning to promote neera, a sap from palm trees, as a healthy drink through star hotels.
They want to make sure it's good quality and available to more people.
At the same time, they are giving out licenses to set up small breweries that make beer.
They have received many applications for these licenses, mostly from big cities.
The government wants to support traditional jobs while also helping the hospitality industry grow.
They will give out the licenses next month, and the new breweries will have six months to start operating.
Telangana government plans to promote neera through star hotels as a healthy energy drink.
Talks with star hotels to discuss sourcing, storage, and pricing of neera.
Neera café already operational at PVNR Marg, offering packaged neera and value-added products.
Excise department received 106 applications for microbrewery licenses, with 99 from Telangana Core Urban Region.
Licenses for microbreweries to be issued in February, with a six-month deadline for establishment.
- Who
- Telangana state government, excise minister Jupally Krishna Rao
- What
- Promotion of neera and issuance of microbrewery licenses
- When
- Licenses to be issued in February, establishment deadline 6 months later
- Where
- Telangana, with focus on Telangana Core Urban Region and other districts
- Why
- To promote neera as a healthy energy drink and expand microbreweries in a regulated manner
- Product
- Neera (palm sap)
- Promotion Strategy
- Star hotels, branding as health drink
- Microbrewery Applications
- 106
- Microbrewery Locations
- 99 in Telangana Core Urban Region, 7 in other districts
- Existing Microbreweries
- 18 in GHMC limits
- License Fee
- ₹1 lakh
- License Deadline
- February
- Establishment Deadline
- 6 months after license issuance