Archive · 1 Oct 2025
Zomato, Swiggy Bet on Health Food to Boost Profits
Zomato and Swiggy, big food delivery companies, are adding more healthy food choices to their apps.
They're trying to get people to order more by offering options like high-protein meals.
People in India are starting to eat healthier and are willing to pay more for these options.
These companies are also hoping that this will help them make more money and keep growing, because people are demanding more healthy foods!
Restaurants worry about losing money because of high fees.
It's a way for them to make more money by charging extra money from the costumers.
Zomato and Swiggy are focusing on health food to increase revenue and order values.
Zomato launched a 'Healthy Mode' pilot in Gurugram.
Swiggy expanded its High Protein category and introduced new sub-categories.
Consumers are willing to pay a premium (22%) for healthy food variants.
Restaurants express concern about profit margins due to platform commissions.
- Who
- Zomato, Swiggy, and health-conscious consumers in India
- What
- Food delivery platforms are expanding healthy food options and premiumizing their services.
- When
- Ongoing trend with recent launches of new features.
- Where
- India, especially in urban areas like Gurugram.
- Why
- To increase revenue, boost margins, and meet growing consumer demand for healthier choices.
Restaurant Concerns
Platform Perspective
Profit Margins
Restaurant Concerns
High commissions charged by platforms erode profit margins despite the increased visibility from healthy food options.
Platform Perspective
Focus on increasing Gross Order Value and offering healthy food options to cater to consumer demand.
Price and Volume
Restaurant Concerns
Healthy food is expensive and does not sell as much as regular dishes.
Platform Perspective
By making healthier options available, platforms can turn occasional users into regular ones.
- Key Players
- Zomato, Swiggy, McDonald's
- Initiatives
- Zomato's 'Healthy Mode', Swiggy's High Protein category
- Target Audience
- Fitness-conscious urban Indian consumers
- Consumer Premium
- Willingness to pay 22% more for 'healthy' food
- Restaurant Concerns
- High commissions eating into profit margins
- Growth Pressure
- Need to boost Gross Order Value and offset losses
