Archive · 24 Jul 2026
TTD Directs SVBC to Enhance Spiritual Programmes
The Tirumala Tirupati Devasthanams (TTD) has asked the Sri Venkateswara Bhakti Channel (SVBC) to create new and interesting spiritual programmes.
These programmes should help people understand the importance of Tirumala's temples and other sacred places.
The TTD wants the programmes to be engaging and of high quality.
The SVBC is already running a popular programme called 'Mahalakshmi Deepa Puja' and is planning more activities for an upcoming festival called Srivari Salakatla Brahmotsavams.
TTD executive officer Muddada Ravichandra directed SVBC to develop innovative spiritual programmes.
Programmes should explain Tirumala's temples, mandapams, and other sacred places in a simple manner.
SVBC should make programmes engaging and of high quality to retain viewers.
Current programmes include 'Mahalakshmi Deepa Puja', which has received positive feedback.
Preparations are underway for cultural performances during the annual Srivari Salakatla Brahmotsavams.
- Who
- TTD executive officer Muddada Ravichandra and SVBC officials
- What
- Directives to develop innovative spiritual programmes
- When
- Review held on Friday
- Where
- Tirupati, Tirumala
- Why
- To strengthen devotional connect and showcase Tirumala's spiritual heritage
TTD's Vision for SVBC
SVBC's Current Offerings
Programme Quality and Innovation
TTD's Vision for SVBC
TTD emphasizes the need for high-quality, innovative spiritual programmes that strengthen devotional connect and explain Tirumala's heritage in an understandable manner.
SVBC's Current Offerings
SVBC is currently broadcasting programmes like 'Mahalakshmi Deepa Puja' and plans to expand it to the village level, along with preparations for cultural performances during Srivari Salakatla Brahmotsavams.
- Executive Officer
- Muddada Ravichandra
- Joint Executive Officer
- Dr. A. Sarath
- Channel
- Sri Venkateswara Bhakti Channel (SVBC)
- Key Programme
- Mahalakshmi Deepa Puja
- Upcoming Event
- Srivari Salakatla Brahmotsavams