Archive · 8 Aug 2025
Book Highlights European War Propaganda Posters
Governments in Europe used advertising to help convince people to support war.
The book "SELLING WAR LIKE MARGARINE" by Jan Myrdal shows how this was done through a collection of propaganda posters.
These posters, now at the National Library of Sweden, were like advertisements, designed to make ideas of duty and sacrifice seem appealing.
The posters used different fonts to grab attention, such as bold fonts to encourage people to fight and more artistic fonts to appeal to emotions.
A book, "SELLING WAR LIKE MARGARINE", showcases propaganda and war posters from across Europe.
The book, by Jan Myrdal, features a collection of posters amassed by him and his wife, Gun Kessle.
The posters were utilized as tools of psychological preparation during wartime.
Posters employed design elements like specific fonts to influence public sentiment.
The collected posters have been donated to the National Library of Sweden.
- Who
- Jan Myrdal authored the book, and the posters were collected by him and Gun Kessle.
- What
- A book features propaganda and war posters from Europe.
- When
- At the turn of the 20th century.
- Where
- Across Europe.
- Why
- Governments utilized advertising to encourage support for wars.
- Book Title
- SELLING WAR LIKE MARGARINE
- Author
- Jan Myrdal
- Publisher
- Setu Prakashani
- Price
- Rs 5,500
- Poster Collection Location
- National Library of Sweden