Archive · 24 Jul 2026
Indian consumers willing to spend more on smartphones despite price hikes
A recent report by Counterpoint Research shows that many Indian consumers are ready to spend more money on smartphones, even though prices have gone up.
About 46% of people, especially those aged 25-30, are willing to stretch their budgets to buy the smartphones they want.
They might even choose different payment options or switch to different brands to make their purchase.
On the other hand, 29% of consumers, mostly those above 50, plan to stick to their budget or buy used phones.
Another 25% might delay their purchase and keep using their current phones for a longer time.
The report also suggests that brands offering good deals and flexible payment options might attract more customers during this time of rising prices.
46% of Indian consumers are willing to spend more on smartphones despite price hikes.
29% of consumers will stick to their budget or buy refurbished devices.
25% of consumers will delay their purchase and continue using their current devices.
Consumers aged 25-30 are more likely to stretch their budgets.
Consumers above 50 are more likely to stick to their budget or buy refurbished devices.
- Who
- Indian smartphone consumers
- What
- Willingness to spend more on smartphones despite price increases
- When
- Next six months
- Where
- India
- Why
- Rising manufacturing and component costs driving up smartphone prices
Budget-conscious consumers
Premium-focused consumers
Purchase behavior
Budget-conscious consumers
29% of consumers will stick to their budget or buy refurbished devices, especially those above 50 years old.
Premium-focused consumers
46% of consumers, particularly aged 25-30, are willing to stretch their budgets to buy preferred smartphones.
Purchase timing
Budget-conscious consumers
25% of consumers will delay their purchase and continue using or repairing their current devices.
Premium-focused consumers
46% of consumers are ready to make their purchase within the next six months despite price increases.
- Survey Conducted By
- Counterpoint Research
- Number of Respondents
- 2,095
- Time Frame for Purchase
- Next six months
- Key Age Group Willing to Spend More
- 25-30 years
- Key Age Group Sticking to Budget
- Above 50 years
- Key Age Group Delaying Purchase
- Homemakers and students