Archive · 1 Jul 2025
Goibibo Uses AI and Rishabh Pant for Personalized Travel Ads
Goibibo, a travel website, is using AI to make ads more personal.
They teamed up with TrueFan AI and used AI to make custom video messages from Rishabh Pant, a famous cricket player.
These videos will call you by name and talk about where you were planning to go, to encourage you to finish your travel booking.
This is like the website getting a celebrity to talk directly to you in a way that feels real and special.
Goibibo launched an AI-powered video campaign to target users who don't complete bookings.
The campaign features personalized video messages from cricketer Rishabh Pant.
These videos use AI to address users by name and mention their searched destination/transport.
The campaign aims to create a more genuine and personal brand connection with users.
TrueFan AI partnered with Goibibo for personalized communication at scale.
- Who
- Goibibo, TrueFan AI, and Rishabh Pant are involved.
- What
- Goibibo launched an AI-powered video campaign featuring Rishabh Pant.
- When
- Information not available.
- Where
- Information not available.
- Why
- To connect with users and encourage booking completion.
- Company
- Goibibo
- Partner
- TrueFan AI
- Celebrity
- Rishabh Pant
- Campaign Focus
- Users who don't complete bookings
- Technology
- AI
- Goal
- Personalized communication and increased engagement