Archive · 24 Aug 2026
Mahindra Targets Global Pickup Exports With Lifestyler
Mahindra & Mahindra has designed a new pickup truck called the Lifestyler.
It will be sold in India as the Mahindra Scorpio Lifestyler starting in April 2027.
In other countries, it will be called the Mahindra Lifestyler.
The company wants to sell it in places such as South Africa, Australia, the Middle East and Latin America.
Mahindra may also try to enter more Southeast Asian markets.
The company says the pickup could be useful for camping, family trips and other outdoor activities.
Mahindra is also selling more electric SUVs than before.
Electric vehicles made up 12% of its SUV volume, and electric four-wheeler sales increased sharply last fiscal year.
Mahindra & Mahindra plans to export its new Lifestyler pickup to South Africa, Australia, the Middle East and Latin America.
The pickup will launch in India as the Mahindra Scorpio Lifestyler in April 2027 and globally as the Mahindra Lifestyler.
Mahindra may explore additional ASEAN markets, where pickup demand is strong, but currently operates there only in Indonesia.
The company’s automotive exports rose 18.2% to 41,030 vehicles in 2025-26 from 34,709 the previous year.
Mahindra reported that EVs reached 12% of SUV volume, while electric four-wheeler sales rose to 57,472 in 2025-26 from 14,183.
- Who
- Mahindra & Mahindra and Rajesh Jejurikar, its Executive Director and Chief Executive Officer for the Auto and Farm Sectors.
- What
- Mahindra is preparing to expand exports with its newly unveiled Lifestyler pickup while reporting strong growth in electric-vehicle sales.
- When
- The announcement was published on August 23, 2026; the pickup is scheduled to launch in India in April 2027.
- Where
- Potential export markets include South Africa, Australia, the Middle East, Latin America and selected ASEAN markets.
- Why
- The company developed the pickup as a global platform and part of its global growth strategy, while seeing potential demand for lifestyle and recreational uses in India.
- India launch
- The Mahindra Scorpio Lifestyler is scheduled to enter the Indian market in April 2027.
- Global name
- The pickup will be sold as the Mahindra Lifestyler in global markets.
- Potential export markets
- South Africa, Australia, the Middle East, Latin America and potentially selected ASEAN markets.
- Automotive exports
- Exports increased to 41,030 vehicles in 2025-26 from 34,709 in the previous year, an 18.2% rise.
- EV SUV penetration
- Electric vehicles reached 12% of Mahindra’s total SUV volume over the stated period.
- Electric four-wheeler sales
- Sales rose to 57,472 vehicles in 2025-26 from 14,183 in the previous year.
- Additional EV model
- The BE 6 SPORTEQ was introduced and was scheduled to reach the market later in August 2026.
