Archive · 17 Sep 2025
Shalimar Paints Aims for Comeback with New Strategy
Imagine a very old paint company, Shalimar Paints, that wants to get better again.
They've gotten new owners and a new boss to help.
They are planning to build new machines, open more stores, and make different kinds of paint.
They have three factories where they make paint now.
They hope to make a lot more money in the next few years by selling more paint in different places and expanding their current channels.
The company wants to get back to being a well-known paint brand like it was when it painted famous places in India!
Shalimar Paints, the oldest paint company in India, is working to regain market presence.
The company is targeting ₹1,000 crore in revenue by FY27, a 45% increase.
Plans include investments in automation, R&D, and expanding distribution.
Hella Infra Market is the largest shareholder, increasing its stake early last year.
The company is currently operating with three facilities across India.
- Who
- Shalimar Paints
- What
- Is undergoing a turnaround with new investments and strategic changes.
- When
- Since 2022 (new investors) and FY27 (target revenue)
- Where
- India, with facilities in Uttar Pradesh, Tamil Nadu, and Maharashtra.
- Why
- To regain market share and drive profitability in a competitive paint market.
- Company
- Shalimar Paints
- Founded
- 1902
- Recent Investors
- Hella Infra Market
- Current CEO
- Kuldip Raina
- Revenue Target (FY27)
- ₹1,000 crore
- Facilities
- 3 (Sikandrabad, Chennai, Nashik)