Archive · 25 Nov 2025
Entrepreneur Advocates Work-Life Balance for Employees
Nicole Bernard Dawes is a successful entrepreneur who started two big companies, Late July and Nixie.
She believes her employees should have a good balance between work and personal life.
She doesn't want them to work all the time like she does.
Dawes saw her father miss important family moments because of work, so she wants to be different.
She makes sure to spend time with her family and encourages her team to do the same.
Even though she finds it hard to disconnect from work, she still makes time for things that matter to her, like family dinners and exercise.
Nicole Bernard Dawes, founder of Late July and Nixie, advocates for work-life balance for her employees.
Late July was acquired by Campbell's for $100 million in 2017.
Nixie secured $27 million in funding in 2025 and is in over 11,000 US grocery stores.
Dawes prioritizes family time and encourages her team to maintain a healthy work-life balance.
She witnessed the challenges of entrepreneurship growing up in her parents' food businesses.
- Who
- Nicole Bernard Dawes, founder of Late July and Nixie
- What
- Advocates for work-life balance for employees
- When
- Ongoing, with Nixie's recent $27 million funding in 2025
- Where
- Boston, with Nixie products in over 11,000 US grocery stores
- Why
- To prevent employees from experiencing the negative aspects of entrepreneurship she witnessed growing up
- Founder
- Nicole Bernard Dawes
- Companies
- Late July, Nixie
- Nixie Distribution
- Over 11,000 grocery stores in the US
- Founder's Background
- Grew up in her parents' food businesses
- Founder's Priorities
- Family dinners, walking, exercising