Archive · 20 Sep 2025

Bollywood Stars Seek Persona Protection in Digital Age

Bollywood Stars Seek Persona Protection in Digital Age

Famous actors are asking the courts to protect their faces, voices, and catchphrases from being used without permission.

They're worried about things like fake videos and merchandise.

Courts must balance protecting celebrities and allowing creative work.

This is a new legal challenge as the digital world blurs the lines of ownership.

New rules may be needed to define who owns an image or voice.

Sources