Zepto and Trade Desk Partner on Targeted Advertising in India

The Trade Desk and Zepto are working together to make ads more effective.

Zepto will share what people buy with The Trade Desk, which helps brands show ads on platforms like streaming services.

Brands can then target ads to people who are likely to buy their products, based on their shopping habits.

This focuses on user privacy, with only users who have opted in receiving targeted ads, allowing brands to better understand their audience and increase sales.