Archive · 9 Jun 2025
Shein & Reliance Retail Plan Global Expansion of India-Made Apparel
Shein, the fashion company, is partnering with Reliance Retail in India.
They plan to begin selling India-made Shein-branded clothes globally within a year.
This initiative aims to expand their Indian supplier base to 1,000 factories.
The initial focus will be the U.S. and U.K. markets.
Reliance aims to replicate Shein's quick production methods.
This partnership also aims to diversify supply chains and tap into India's manufacturing capabilities.
Shein initially launched in India in 2018 but was banned in 2020 before making its return in February.
Shein and Reliance Retail plan to sell India-made apparel globally within a year.
The initiative aims to expand the number of Indian suppliers to 1,000 within a year.
Shein initially wants to list India-made clothes on its U.S. and British websites.
Reliance aims to replicate Shein's on-demand manufacturing model.
The partnership is part of a plan to diversify supply chains and tap into India's manufacturing.
- Who
- Shein and Reliance Retail
- What
- Exporting India-made Shein-branded apparel globally
- When
- Within six to twelve months
- Where
- Global markets, initially the U.S. and UK
- Why
- To diversify supply chains and potentially mitigate impacts from U.S.-China trade tensions
- Partners
- Shein and Reliance Retail
- Target Launch Time
- Within 6-12 months
- Initial Target Markets
- U.S. and U.K.
- Target Indian Suppliers
- 1,000
- Shein India App Downloads
- 2.7 million
- Reliance Strategy
- On-demand manufacturing
Sources
Reliance-backed Shein aims to sell India-made clothes abroad within a year: Report
Shein and Reliance aim to sell India-made clothes abroad within a year, sources say
Reliance + Shein = Global Fashion Play? Mukesh Ambani Plans To Onboard 1,000 Indian Factories, Eyes Exports In a Year
Shein and Reliance aim to sell India-made clothes abroad within a year, sources say