Building Indian Pop TV: A Pioneering Era

Imagine a time when music on TV was just starting in India.

This story is about the people who created it.

The author, started at the bottom and helped build MTV India.

They had to convince music companies to let them use the songs, which they did!

They created shows like 'Flashback' and 'Mangta Hai,' which was a show where people could call in and request songs.

They used a mix of English and Hindi language that young people understood.

After a few years, they realized the content wasn't right for their niece, so they quit.

The team made a big impact on what was "cool" for a generation.