Ted Sarandos: No Data Could Have Predicted Squid Game's Success

The boss of Netflix, Ted Sarandos, said nobody could have guessed how popular the show Squid Game would become.

Even with lots of data and numbers, he said, no one could have predicted it.

A man named Hwang Dong-hyuk created Squid Game.

He first tried to make it as a movie and kept getting turned down for 12 years.

Then he turned it into a show for Netflix, which made it cost twice as much as any other Korean show.

Netflix's clever computer system saw that people were watching many episodes and showed the show to viewers all over the world.

In just three days, everyone on Netflix could see it, and a huge number of people loved it.

Mr. Sarandos said people should not use data alone to decide what shows to make, but data can help guess how big a show could be.

Squid Game became the most-watched show in Netflix history.