Archive · 25 Jan 2026
Performative Reading Dominates Book Culture
There are many book fairs and literary festivals happening in India, especially in January.
The biggest one is the International Kolkata Book Fair, which expects over two million visitors.
However, not everyone who goes to these events is actually reading the books.
Instead, many people use books to show off on social media, making reading more about appearance than enjoyment.
This is called 'performative reading.'
Even though more books are being sold, fewer people are reading for fun, and they spend less time reading.
Social media has a big role in this, with people posting pictures of themselves with books to look smart.
But not everything about this trend is bad.
Online reading groups can be a good way to talk about books, and even performative readers might start reading seriously one day.
The important thing is that books are being read, not just looked at.
The International Kolkata Book Fair expects over two million visitors.
Performative reading is on the rise, with books used as lifestyle props on social media.
Book sales have increased, but the number of people reading for pleasure has decreased.
Social media influences book marketing, with bolder and more colorful book covers.
Online reading groups can substitute for informal literary conversations.
- Who
- Book fair visitors and social media users
- What
- The rise of performative reading
- When
- During book fairs and literary festivals in January
- Where
- Across India, with a focus on the International Kolkata Book Fair
- Why
- To signal intellectual heft and engage in cultural signaling on social media
- Event
- International Kolkata Book Fair
- Expected Visitors
- Over two million
- Book Sales Trend
- Increased in the US, UK, and India
- Reading for Pleasure
- Decreased
- Time Spent Reading
- Decreased
- Social Media Influence
- Bookstagramming and online reviews
- Book Cover Design
- Bolder and more colorful for social media appeal
- Online Reading Groups
- Substitute for informal literary conversations