Archive · 22 Jan 2026
IKEA CEO Emotionally Biased Towards India
The CEO of IKEA, Juvencio Maeztu, said he feels a strong emotional connection to India.
He told investors that India is not just a market but a place where IKEA plans to stay for a very long time, maybe even 100 years.
He said that to be successful in India, companies need to be patient, humble, and willing to learn about the country from within.
IKEA has already invested a lot of money in India and is now focusing on sustainable growth and deeper partnerships.
The company is also expanding its online presence and opening smaller stores in different parts of the world, including tier-two and tier-three cities in India.
IKEA CEO Juvencio Maeztu expressed his emotional bias towards India during the World Economic Forum in Davos.
IKEA has invested Rs 10,500 crore in India and plans to stay for at least 100 years.
Maeztu emphasized the importance of long-term commitment and understanding the Indian market from within.
IKEA is focusing on sustainable growth, deeper local partnerships, and expanding its online presence in India.
The company is opening smaller stores in tier-two and tier-three cities, with about 30% of sales coming from online channels.
- Who
- Juvencio Maeztu, CEO of Ingka Group (IKEA's biggest franchisee)
- What
- IKEA's long-term commitment and emotional connection to India
- When
- During the World Economic Forum in Davos
- Where
- Davos, Switzerland
- Why
- To emphasize the importance of long-term investment and understanding of the Indian market
- CEO Name
- Juvencio Maeztu
- Company
- IKEA (Ingka Group)
- Event
- World Economic Forum in Davos
- Investment in India
- Rs 10,500 crore
- Local Sourcing in India
- 30%
- Long-term Commitment
- 100 years or more
- Online Sales
- 30%
- Physical Sales
- 70%