Archive · 23 Jul 2025
CJ ENM Launches Saudi Subsidiary For MENA Expansion
CJ ENM, a big Korean entertainment company, is setting up shop in Saudi Arabia.
They're doing this to grow their business in the Middle East and North Africa.
They plan to make movies, TV shows, and concerts.
They've already partnered with local companies to make and share content, including animation, TV series, and films.
They've also hosted a big K-pop festival there.
This move is part of Saudi Arabia's plan to open up its economy and attract more entertainment businesses.
CJ ENM wants to work with local partners to discover new artists and create live shows.
CJ ENM, a major Korean media company, launched a subsidiary in Saudi Arabia.
This expansion is part of CJ ENM's broader strategy in the Middle East and North Africa.
CJ ENM has partnered with Saudi Arabian entities for content co-production and distribution.
The company has hosted KCON, a K-POP festival, in Saudi Arabia for two years.
CJ ENM aims to expand its business in music, television, film, and live entertainment.
- Who
- CJ ENM, a Korean media and entertainment company.
- What
- CJ ENM launched a subsidiary in Saudi Arabia.
- When
- The subsidiary was launched recently, coinciding with the company's 30th anniversary.
- Where
- Saudi Arabia, with the subsidiary based in Riyadh.
- Why
- To expand in the MENA region and strengthen global competitiveness.
- Company
- CJ ENM
- Location of Subsidiary
- Saudi Arabia, Riyadh
- Primary Focus
- Media and Entertainment
- Partnerships
- Saudi Arabian Ministry of Culture, Manga Productions, Sela
- KCON Hosting
- 2022 & 2023
- Strategic Partnership
- Sela (2024)