1 year ago

Indian Malt Whisky Association Aims to Protect Single Malts

Indian Malt Whisky Association Aims to Protect Single Malts
Shady operators are a big threat to Indian single malt: Indian Malt Whisky Association chief · livemint.com

Imagine a group of whisky makers in India who care a lot about making great single malt whisky.

They saw some companies trying to sell cheap whisky as the real thing.

To stop this, they started an association, the IMWA.

This group sets strict rules, like how the whisky is made and how long it has to age.

They're also trying to get a special label, like a GI tag, to show that their whisky is the real deal.

This helps protect the good whisky makers and makes sure people get what they pay for.

Key facts

Organization
Indian Malt Whisky Association (IMWA)
Director General
Major General (Dr) Rajesh Chopra
Launched
March 2024
Standards
100% malted barley, copper pot stills, minimum 3-year oak maturation
Goal
Protect and promote Indian single malt whisky

Quotes

Major General (Dr) Rajesh Chopra

Director General of Malt Whisky Association

“The four top manufacturers are founding members — Radico, Amrut, Paul John and Piccadilly — and two more are joining us: Diageo and Alcobrew.”
livemint.com
“If you invest in the correct method and ethics, you don’t want someone claiming shortcuts like “six months is equal to three years.””
livemint.com

Sources

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