Archive · 14 Aug 2026
SKIMS Opens First European Flagship on London's Regent Street
Kim Kardashian is a very famous person who started a clothing company called SKIMS.
SKIMS makes comfy clothes and shapewear that people wear under their clothes.
She just opened a big new SKIMS store in London, England.
This is the first big SKIMS store outside of America.
The store is very big, with two floors and lots of soft beige colors.
It even has a big sculpture inside that was made by an artist named Vanessa Beecroft.
A famous designer named Rafael de Cárdenas helped design the store.
Around the same time, people keep taking pictures of Kim with a famous race car driver named Lewis Hamilton.
They have been seen together in England and other countries.
Some people think they might be pretending to be together for attention, but neither Kim nor Lewis has said anything about that.
SKIMS opened its first flagship store outside America, a 12,000-square-foot, two-level site on London's Regent Street.
The store was designed by Rafael de Cárdenas and features a nude sculpture by longtime collaborator Vanessa Beecroft.
It is the first time the brand's full UK range, including shapewear, loungewear, menswear, and NikeSKIMS, is available in one place.
The opening coincides with Kim Kardashian's public relationship with Formula 1 world champion Lewis Hamilton, which became public in February.
Some entertainment outlets have reported anonymous claims the relationship is partly a 'showmance,' a characterization neither Kardashian nor Hamilton has addressed.
- Who
- Kim Kardashian and her shapewear brand SKIMS, with the opening coinciding with her public relationship with Formula 1 driver Lewis Hamilton.
- What
- SKIMS opened its first European flagship store, a 12,000-square-foot, two-level Regent Street site designed by Rafael de Cárdenas with a sculpture by Vanessa Beecroft.
- When
- This summer, months after the Kardashian-Hamilton relationship became public in February.
- Where
- 245-247 Regent Street, London, United Kingdom.
- Why
- To make SKIMS' first flagship move outside the US and offer its full UK product range in one location.
A genuine private romance
A strategic 'showmance'
Nature of the Kardashian-Hamilton relationship
A genuine private romance
The relationship is a real, private romance, with the pair photographed together for months across different countries and neither party suggesting otherwise.
A strategic 'showmance'
Some entertainment outlets, citing anonymous claims, report the relationship functions partly as a 'showmance' — a strategically timed pairing rather than a purely private one, a characterization neither has addressed.
- Brand
- SKIMS
- Store type
- First European flagship; first flagship outside the US
- Location
- 245-247 Regent Street, London
- Size
- 12,000 sq ft over two levels
- Designer
- Rafael de Cárdenas
- Notable feature
- Nude sculpture by Vanessa Beecroft
- Product range
- Shapewear, loungewear, menswear, NikeSKIMS collaboration
- Relationship made public
- February, with sightings in the Cotswolds, Tokyo, and a Vivienne Westwood store