Archive · 20 Sep 2025
China's New Tea Companies Show Value-Adding Strategies
China's new tea businesses are showing how to make more money from tea.
They are adding things like milk, fruit, and other flavors.
Because more tea is grown than people want, businesses need to be innovative to keep up with the times.
China, the largest tea producer, doubled its tea production between 2014 and 2024.
The new ideas are working, especially with younger consumers, who enjoy the new flavors.
Experts discussed strategies at the India International Tea Convention in Kochi.
China's tea production nearly doubled between 2014 and 2024.
New-age tea companies and brands account for production increases.
Innovation is needed to combat the global tea surplus.
Gen Z consumers drive shifts in tea consumption trends.
- Who
- Experts at the India International Tea Convention
- What
- Highlighted strategies for increasing tea value
- When
- September 2025
- Where
- Kochi, India
- Why
- To address global tea supply exceeding demand
Traditional Tea Producers
Innovative Tea Brands
Approach
Traditional Tea Producers
Focus on traditional tea production methods.
Innovative Tea Brands
Blend tea with diverse ingredients and flavors.
- China's Tea Production (2024)
- Nearly 4 billion kg
- China's Tea Production (2014)
- 2 billion kg
- New Age Tea Companies Production Increase
- 400-500 million kg
- Focus
- Increase value from tea
