Archive · 2 Sep 2025
Indian Basmati Rice Sales Up as Pakistan Prices Rise
Imagine two countries, India and Pakistan, growing delicious basmati rice.
European buyers are choosing more rice from India this year.
The reason is simple: the rice from Pakistan costs a lot more!
The price difference is about $250 for every ton.
This means buyers are saving money by buying from India.
The company Ebro, which makes the popular Tilda rice, is selling more because of this.
They get their rice from farmers in India.
However, a new tax in the US might make it harder for them to sell there.
They also make pasta and are trying to sell more in India.
European buyers are purchasing more Indian basmati rice this year due to lower prices compared to Pakistani rice.
Pakistani basmati is priced over $250 more per tonne than Indian basmati.
Ebro India, the Tilda brand owner, sources basmati from approximately 10,000-12,000 farmers.
The US imposed a 50% tariff that may limit opportunities for Indian basmati.
Ebro also manufactures and markets semolina and pasta, with plans to expand domestic sales.
- Who
- Ebro India Pvt Ltd, a Tilda brand owner.
- What
- European buyers are purchasing more Indian basmati rice due to lower prices compared to Pakistani rice.
- When
- During the current fiscal year
- Where
- Europe, India, Pakistan, and the United States
- Why
- Indian basmati is cheaper, leading to increased sales.
- Company
- Ebro India Pvt Ltd (Tilda brand)
- Parent Company
- Ebro Foods SA (Spain)
- Pakistan Basmati Price
- $1,120 per tonne
- Indian Basmati Price
- $880 per tonne
- Ebro's Basmati Sourcing
- 1.8 mt in India
- US Tariff
- 50% on Indian Basmati