Archive · 9 Nov 2025
Blissclub: Leggings Startup Revolutionizing Indian Activewear
Imagine comfy pants that feel like pajamas but are great for exercising or wearing all day.
That's what a company called Blissclub wanted to make for women in India.
The founder, Minu Margeret, noticed that while many clothes were made in India, women had to buy fancy activewear from foreign brands.
So, she started Blissclub in 2020 with just one kind of super soft and stretchy black leggings.
These leggings were made from a special fabric that felt like cotton but worked like sports clothes.
Many women loved them because they were comfortable and looked good!
Blissclub also built a community of women by hosting online fitness classes before even selling the leggings.
Now, Blissclub sells many different types of clothes for working out, going to work, and relaxing.
They even opened stores so people can feel the soft fabric.
The company is growing fast because it focuses on making women feel strong and free through movement.
Blissclub launched in December 2020 with a single product: black leggings, focusing on comfort and performance.
The brand developed 'CloudSoft' fabric, a synthetic material designed to feel like cotton while offering high performance, specifically for the Indian market.
Founder Minu Margeret identified a gap for a homegrown activewear brand tailored to Indian women's needs.
Before launching products, Blissclub built a community through virtual fitness sessions, fostering early customer engagement.
The company achieved ₹130 crore in revenue in FY25, growing from ₹87 crore the previous year, and has expanded its product line and offline presence.
- Who
- Blissclub, an Indian activewear brand founded by Minu Margeret.
- What
- Launched with a single product, black leggings, and has since expanded its offerings to include activewear, citywear, and all-day wear, focusing on high-performance, comfortable fabrics.
- When
- Launched in December 2020, with initial traction and investor attention following soon after. Reported FY25 revenue.
- Where
- India.
- Why
- To create a homegrown brand offering performance activewear specifically designed for Indian women's bodies, weather, and movement patterns, addressing a gap in the market where quality activewear was often imported.
- Founder & CEO
- Minu Margeret
- Founded
- December 2020
- Initial Product
- Black leggings in four sizes
- Key Fabric Technology
- CloudSoft (synthetic with >20% spandex, feels like cotton)
- Funding
- Seed round led by Elevation Capital in May 2021
- FY25 Revenue
- ₹130 crore
- Employee Count
- 80 core team, 45 across stores