Archive · 26 Jul 2025
Astronomer Uses Gwyneth Paltrow in Promo After Concert Scandal
After a video went viral of the CEO of Astronomer with the HR head, the company decided to make light of the situation.
They hired Gwyneth Paltrow, who is the ex-wife of the singer from the band Coldplay, to make a commercial.
In the commercial, she mentions the increased attention on the company, but promotes its services.
This was a way to handle the scandal by using humor.
Astronomer released a promotional video featuring Gwyneth Paltrow.
Paltrow is the ex-wife of Coldplay frontman Chris Martin.
The video was a response to the company's recent 'kiss cam scandal' at a Coldplay concert.
The scandal involved the company's former CEO and HR head.
The promo video addressed the increased attention on the company.
- Who
- Astronomer, Gwyneth Paltrow, Andy Byron (former CEO), Kristin Cabot (former HR head), and Chris Martin.
- What
- Astronomer released a promotional video featuring Gwyneth Paltrow to address a recent scandal.
- When
- Released on July 25, 2025, following a July 16, 2025 concert incident.
- Where
- Online platforms (X, etc.) and the Coldplay concert in Boston.
- Why
- To address negative publicity from a scandal involving company executives and use humor to generate positive brand awareness.
- Company
- Astronomer
- Temporary Spokesperson
- Gwyneth Paltrow
- Former CEO
- Andy Byron
- Former HR Head
- Kristin Cabot
- Band
- Coldplay
- Concert Venue
- Gillette Stadium, Boston
